So, I named it Fuck You Pay Me because it would be absolutely clear that this was for creators. There are a lot of websites out there who connect brands and influencers, and you go to the website and you see, “Influencers, log in here brands, log in here.” They’re all named the same super-techie type thing, and at the end of the day we all know who those platforms are for. Well, I didn’t want there to be any misunderstanding of exactly who this was for. So, tell me about the name Fuck You Pay Me. So “Is it worth your time?” is a really good frame, and then “Are they going to pay me?” is another good frame.
So, it’s just helping them answer the questions: “Is this $400 they’re offering me for this one Instagram post actually worth my time? Are they going to take forever to pay me? Is it going to be a good experience? Are they going to make me redo it a hundred times before it happens?” Because that is absolutely something that happens all the time. Because you can always partner with a different brand, or another, better option is always to invest in your own personal brand. Really, the purpose is to help creators evaluate the opportunity cost of partnering with a particular brand. The purpose of your site is to create or expose the rate card for influencer marketing, right? You’re trying to create transparency around the rates for that integration. If you’re an influencer on an app like Instagram or TikTok or something and I’ve got a product I want to sell, I can reach out to you, I say, “Hey, will you feature my product?” and then the two parties negotiate. The entire creator economy runs on branded content advertising integration, and there’s a whole background economy to it. Right now, that means if a brand reaches out to you about a sponsored post on any social media platform, you can look them up on our website and see how much they paid other creators for similar types of sponsored posts. We call Fuck You Pay Me a Glassdoor for influencers. Lindsey Lee Lugrin, you are the CEO and co-founder of an app called Fuck You Pay Me, which is a delightful name. This transcript has been lightly edited for clarity. Here’s Lindsey Lee Lugrin, CEO and co-founder of Fuck You Pay Me. So in addition to talking about the creator economy, Lindsey and I talked about growing her startup and how she’s planning to scale - after all, right now, she’s reviewing all the user signups herself.
The company is still just two people, Lindsey and her co-founder Isha Mehra, but they just secured their first pre-seed venture funding and they’re looking to hire and grow.
But she was also a freelance model and influencer, and she’s used that network to build FYPM’s user base. Lindsey’s an interesting founder - she has a master’s in finance and was an equity analyst at an investment firm. It’s kind of like Yelp or Glassdoor for influencers. FYPM is an app for creators to review and compare brand deals: what brands are paying, what it’s like to work with them, and whether people would work with them again. So today I’m talking to Lindsey Lee Lugrin, the co-founder and CEO of a new platform called Fuck You Pay Me, which is an all-time great company name. One thing I’ve learned from all those conversations is that the creator economy is a market just like any other, with supply and demand, but that it’s also a market that is absolutely starved of information. There are a lot of players in that game: we’ve talked to the creators about how they make money, we’ve talked to CEOs and CMOs about how they’re spending their ad dollars, and we’ve talked to a lot of executives from social platforms on how they see all of this growing. We talk a lot about the creator economy here on Decoder - the booming business of individuals using social platforms to build audiences and then finding ways to monetize those audiences, mostly through subscriptions or advertising.
0 kommentar(er)
